Wonderful AI Vietnam
Building the Playbook for Enterprise AI Adoption in Southeast Asia
01

Vision

Vision

Wonderful AI Vietnam:

Building the Playbook for Enterprise AI Adoption in Southeast Asia

Vietnam is one of the fastest-growing enterprise AI markets in Asia, but most organizations still struggle to move from experimentation to scaled business outcomes.

Wonderful AI can become the deployment partner that bridges this gap.

02

Why Vietnam

Booming SEA Market

100m+ populations. 10%+ GDP Growth rate YoY

Vietnam Enterprise Landscape
Segment

Large Enterprises

~15,000
Segment

Mid-sized Enterprises

~20,000–30,000
Segment

SMEs

~900,000+
Segment

Total registered businesses

>1 million
Key Sectors
BankingFinancial ServicesInsuranceTelecommunicationsTechnologyReal EstateRetailManufacturing
03

Leading Enterprise Targets

Enterprise Targets

10 Big Enterprises with 400k+ employees

01

Vingroup

Revenue / Scale~$12-15B
Employees50,000+
02

PetroVietnam

Revenue / Scale~$35B+
Employees55,000+
03

Viettel

Revenue / Scale~$7-8B
Employees50,000+
04

FPT

Revenue / Scale~$2B+
Employees50,000+
05

BIDV

Revenue / Scale28,000+ employees
06

Vietcombank

Revenue / Scale23,000+ employees
07

Techcombank

Revenue / Scale12,000+ employees
08

Masan Group

Revenue / Scale40,000+ employees
09

MWG

Revenue / Scale60,000+ employees
10

Sun Group

Revenue / Scale20,000+ employees
04

AI Adoption Leaders

Big Enterprises - High AI Adoption

Not only adopt. They build own AI teams

Key Area

Banking

  • Techcombank
  • VPBank
  • MB Bank
  • Vietcombank
Key Area

Telecom

  • Viettel
  • VNPT
  • MobiFone
Key Area

Technology

  • FPT
  • CMC Corporation
  • Smart OSC
Key Area

Real Estate

  • Vingroup - VinHomes
  • Sun Group
  • Masterise Group
  • BIM Group
Key Area

Retail

  • Masan Group
  • MWG
05

Enterprise AI Adoption Gap

Adoption Gap

Enterprise AI Adoption Gap

Most Organizations Are Stuck Here
01

AI Test team → AI Tools → AI Experiments → AI Pilots

02

Fit with current enterprise technology

03

AI Training

04

Internal Communication. Push & Pull

05

AI Management

Very Few Have Achieved
01

AI Operating Model

02

AI Workflow

03

AI Agents

04

AI Transformation

06

Core Problems

Big Gap btw. 'Want' and 'Do'

Leaders do not care about Tech.
They care about Business

6.1. ROI Gap

Companies have invested:

  • Copilot (together with Office 365)
  • Gemini (together with Google Workspace)
  • ChatGPT Enterprise
  • Claude
  • Internal AI teams

But cannot answer:

  • "How much business value has AI actually created?"

6.2. Technology–Process–People Misalignment

AI projects fail because:

  • Technology ≠ Existing Process
  • Technology ≠ Existing Systems
  • Technology ≠ User Behavior

6.3. Trust & Governance

Enterprise concerns:

  • Hallucination
  • Data leakage
  • Compliance
  • PII (especially with new Vietnam laws related to internet security and data protection)
  • Auditability
  • Agent autonomy

Especially:

  • Banking Insurance Government
  • Real Estate

6.4. Their Actually Need

Details

  • Deployment
  • Change management
  • Governance
  • Adoption
  • Measurable business outcomes
07

Deployment Strategy

Strategy

Deployment Strategy

Principle
01

Vertical-first

Not Horizontal AI

Build By
01

Industry

02

Function

03

People

04

Workflow

05

Cross-team

06

Agent

Example
01

Banking – Empowering Operation as Growth Machine

02

Customer Service: Enhance Trust with customers

03

Document Extraction & Orchestration: Accelerate Sales and customer experience

04

Ticket Resolution: Enhance cross-team function operation

05

Support Agent

08

Deployment Framework

Framework

Fit with Wonderful Playbook

Deployment Framework
01

Discovery

02

Strategic Prioritization

03

Workflow Mapping

04

Pilot Use Case

05

Agent Deployment

06

Measurement

07

Scale

08

AI Operating Model

09

Technology Strategy

Fit - Not - Restart

Build that Fit with Current Ops & Tech

Key Area

Overview

  • Utilize Wonderful Platform and Integrate with customers’ current technology
Key Area

Microsoft

  • Teams
  • SharePoint
  • Copilot
Key Area

Google

  • Workspace
  • Gemini
Key Area

Existing Internal Systems

  • CRM
  • ERP
  • HRIS
  • PMS
  • Ticketing
10

Cost Optimization Strategy

Efficient in Every Dollars

They anticipate AI as Optimize & Grow, not Spend

Cost Layers
Layer 1

Implementation

Layer 2

Subscription

Layer 3

Token Consumption

We need to prove ROI from Day 0
Optimize Model selectionRouting strategyCaching & Storing DatabaseRAGGovernanceStaff TrainingReport & Internal Communication
11

Adoption Engine

Framework

Adoption is as Important as Technology

Key Area

Overview

  • Deployment ≠ Success
  • Adoption = Success
Key Area

Model

  • Executive Sponsor
  • AI Team Champions
  • WOW Moment in every step
  • AI Champions
  • Power Users
  • Business Units
  • Enterprise Rollout
  • WOW MOMENT in Every Step
Key Area

Example

  • "Stunning – designed Interactive Weekly Report"
  • "From 3 hours to 10 minutes"
12

Banking & Financial Services

Industry Focus

Banking First

Key Area

Priority Targets

  • Techcombank
  • MB Bank
  • VPBank
  • Vietcombank
Key Area

Phase 1 Use Cases

  • Customer Support Agent
  • Customer Document Processing (Account registration, Loan, KYC, AML)
  • Growth Product: From Payroll to Personal Finance
  • Policy Assistant
  • RM Assistant
  • Credit Memo Assistant
  • Meeting Assistant
  • Compliance Assistant
Key Area

Why Banking First

  • Budget
  • AI maturity
  • Large workforce
  • High FOCUS
  • High ROI
  • BIG TRUST
  • Easy Roll-out to Insurance & Investmet
How to Scale
01

Support → Operations → Risk → Compliance → Training → Credit → Sales

13

Telecom & Technology

Key Partners

Build, Support and Accompany as Key local Partners

Key Area

Targets

  • Viettel
  • VNPT
  • FPT
  • CMC Corporation
  • Smart OSC
  • They are Wonderful’s potential key partners
Key Area

Key Use Cases

  • Internal Copilot
  • Customer Support Agent
  • Knowledge Agent
  • Proposal Agent
  • Service Desk Agent
  • NOC Assistant
  • Software Delivery Assistant
  • Deployment in clients
  • Customer Segmentation
Key Area

Strategic Value

  • Customers + Distribution
Key Area

Partner Model

  • Revenue Share
  • License Model
  • Deployment Partner Model
14

Real Estate

Multi industry

They usually run multi-industry businesses

Key Area

Targets

  • Vingroup
  • Sun Group
  • BIM Group
  • Masterise Group
  • MIK Group
Key Area

Use Cases

  • Sales Agent
  • Customer Service Agent
  • Document Processing
  • Construction Planning (BOQ & Financial Planning)
  • Procurement
  • Contract Assistant
  • Construction Knowledge Agent
  • Internal HR Agent
15

Government

Target

Earn Trust, not Revenue

Key Area

Strategic Objective

  • Brand.
  • Credibility.
  • Reference.
Key Area

Targets

  • G-Group
  • Gtel
  • They are currently Technology Supporters for Ministry of Public Security
Key Area

Use Cases

  • Citizen Support
  • Internal Knowledge
  • Document Processing
  • Administrative Automation
16

Insurance

Reader to pay

Go after Banking. Same Ecosystem.

Key Area

Targets

  • TechcomBank Insurance
  • Bao Viet
  • PVI
  • Prudential Vietnam
Key Area

Use Cases

  • Claims Assistant
  • Underwriting Assistant
  • Customer Support Agent
  • Policy Search Agent
17

Retail & F&B

Retail & F&B

Retail & F&B

Key Area

Targets

  • Golden Gate Group
  • Masan Group
  • MWG
Key Area

Use Cases

  • Store Operations Agent
  • Procurement Agent
  • HR Assistant
  • Training Agent
  • Franchise Support Agent
18

Deployment Playbook

Framework

Build as SEA's domestic Deployment Playbook

OPERATING MODEL

Wonderful Enterprise Deployment Model

Domestic Deployment Strategist

What they drive

01

Business Discovery

02

Strategic Prioritization (collab. With Operation & IT & AI Team)

03

Workflow Design

04

Success Metrics

05

Pilot Definition

06

Adoption Plan

07

Scale Plan

Regional Engineering / Ops Team

What they build

01

Integration

02

RAG

03

Agent Configuration

04

Guardrails

05

Monitoring

06

Optimization

19

Why Me

Leadership Fit

Why Me

Unique Combination
  • Enterprise Transformation
  • Large Conglomerate Experience
  • AI Adoption. Ability to create WOW moments for Clients’ AI Champion Teams & Key users
  • Local Network with leaders of Big Enterprises
  • Deployment Capability
What I Can Build

Year 1

  • 10 flagship customers
  • 20+ production AI agents
  • Vietnam partner ecosystem
  • Repeatable deployment playbook

Long-term

  • Vietnam becomes Wonderful's leading scalable Enterprise AI deployment hub in Southeast Asia.
Wonderful AI Vietnam · Enterprise AI Adoption Playbook